They strike glamorous poses in posters in shopping malls and on the sides of buses.
But they are not movie stars or supermodels: they are Hong Kong’s A-list “tutor kings” and “tutor queens”, offering pupils a chance to improve mediocre grades.
In Hong Kong’s consumer culture, looks sell. Celebrity tutors in their sophisticated hair-dos and designer trappings are treated like idols by their young fans who flock to their classes.
Damn! Missed the boat again.